Seasoned international sales agent Oscar Alonso, one of Spain’s best-known – and well-regarded – executives in overseas markets, has joined Madrid-based Lazona as head of distribution at its domestic distribution arm Lazona Pictures.

A prominent player on Spain’s film scene, as a producer Lazona was behind “Spanish Affair,” the highest-grossing national movie in Spanish history grossing €55.2 million ($59.7 million) at cinema theaters in 2014.

Lazona also produced Enrique Urbizu’s “No Rest for the Wicked,” which swept six Spanish Academy awards in 2012, including best picture, as well as auteurist hits such as Manuel Martin Cuenca’s 2017 Toronto winner “El autor” and banner Spanish TV series, led by Movistar Plus+ “Gigantes” (2017-18), also from Urbizu.

A former senior executive at Madrid-based Latido Films, one of the Spanish-speaking world’s top film sales agents, Alonso joined Latido in 2005, serving as its festivals manager – and a sales executive during colleagues’ during colleagues’ absences – before being...