Creators now have huge fandoms. Youtooz is generating $40 million a year making collectibles for them.
Fandoms are one of the most powerful forces in content creation. YouTube‘s latest Culture & Trends Report focuses entirely on fan communities, with data showing that 85% of internet users ages 14-44 consider themselves fans of something. And 80% of those fans use YouTube at least weekly to consume content about their interests.
YouTube says the creator industry is particularly conducive to the birth and growth of superfan communities because creators are often making content about things they themselves are fans of, from Minecraft to miniature rockets to manicures.
“[Creators] are experts in how to foster fandom online because, as fans, they know what fans want, and as creators, they know how to use the technology and platforms available to them,” YouTube says.
One of the platforms available to them is Youtooz, a merch company that turns over $40 million a year by teaming up with creators to produce figurines and other unique collectibles aimed at passionate fans.
YouTube says the creator industry is particularly conducive to the birth and growth of superfan communities because creators are often making content about things they themselves are fans of, from Minecraft to miniature rockets to manicures.
“[Creators] are experts in how to foster fandom online because, as fans, they know what fans want, and as creators, they know how to use the technology and platforms available to them,” YouTube says.
One of the platforms available to them is Youtooz, a merch company that turns over $40 million a year by teaming up with creators to produce figurines and other unique collectibles aimed at passionate fans.
- 7/31/2024
- by James Hale
- Tubefilter.com
Similar News
Tourist Family Box Office Collection Day 5: Monday Turns Out To Be Bigger Than Day 1, Leading To 80% Budget Recovery!
- 5/6/2025
- by Shreshtha Chaudhury
- KoiMoi
Ne Zha 2 China Box Office: Continuous Its Monstrous Run, Earning $5M+ On Its 14th Weekend!
- 5/6/2025
- by Esita Mallik
- KoiMoi
Baeksang Arts Awards 2025: Kim Tae-Ri Wins Best Actress, When Life Gives You Tangerines Bags Top Drama Honor – Here’s The Complete Winner List!
- 5/6/2025
- by Ankita Mukherjee
- KoiMoi
Top 50 Most Subscribed YouTube Channels • Week Of 05/04/2025
- 5/5/2025
- by Sam Gutelle
- Tubefilter.com
Top 50 Most Viewed YouTube Channels Worldwide • Week Of 05/04/2025
- 5/5/2025
- by Sam Gutelle
- Tubefilter.com
15 years after it started streaming to library patrons, Kanopy is producing its first originals. Why now?
- 5/5/2025
- by Sam Gutelle
- Tubefilter.com
SpongeBob SquarePants “Kreepaway Kamp” S14E9 May 4 2025 on Nickelodeon
- 5/4/2025
- by US Posts
- TV Regular
Thunderbolts Features The Darkest Moment In The Entire MCU
- 5/2/2025
- by Jeremy Mathai
- Slash Film
The Season 3 Finale of ‘Yellowjackets’ Was the Most-Streamed in the Series’ History
- 4/25/2025
- by Robert Milakovic
- Comic Basics
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.