YouTube doesn’t want to interrupt your live stream, but also wants creators to make money
YouTube‘s newest ad format could be a breath of fresh air for both creators and viewers. Some users are getting the ability to run picture-and-picture ads during live streams.
The picture-in-picture feature is available within the mid-roll ads YouTube introduced on live streams about a year ago. The technology behind YouTube’s latest innovation has already been used to power experimental features as far back as 2018.
YouTube provided details about the mid-roll update on the page it uses to document its latest experiments. “YouTube is experimenting with Picture in Picture for live mid-rolls,” reads a brief post. “Some viewers on select devices will begin to see the new ad format in the coming months, allowing creators to run ads without disrupting the live stream!”
The focus on a non-interruptive ad experience allows YouTube to extend an olive branch to viewers who are aggrieved by the increasing volume of ad breaks on the platform.
The picture-in-picture feature is available within the mid-roll ads YouTube introduced on live streams about a year ago. The technology behind YouTube’s latest innovation has already been used to power experimental features as far back as 2018.
YouTube provided details about the mid-roll update on the page it uses to document its latest experiments. “YouTube is experimenting with Picture in Picture for live mid-rolls,” reads a brief post. “Some viewers on select devices will begin to see the new ad format in the coming months, allowing creators to run ads without disrupting the live stream!”
The focus on a non-interruptive ad experience allows YouTube to extend an olive branch to viewers who are aggrieved by the increasing volume of ad breaks on the platform.
- 8/6/2024
- by Sam Gutelle
- Tubefilter.com
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