In-person appearances have long been a staple of our industry–a tangible, Irl link between creator and fan that can be fulfilling for both parties. But how do you make an in-person appearance when no one can know who you are? That’s the question facing more and more VTubers, who want fans to see them entirely as their virtual avatars, but also want to make that Irl connection with their millions of audience members.

Tokyo-based VTuber agency Hololive is working on solving this for the 90 creators on its roster. On Aug. 24 and 25, it’s hosting a live, in-person concert at the Kings Theatre in Brooklyn featuring 15 VTubers.

This is Hololive’s second U.S. concert; the first took place November 2023 at the YouTube Theater in Los Angeles, and was an impressive technological showcase. As you can see in the video below, participating VTubers’ animated avatars were projected onstage where they danced,...