U.S. men’s basketball gold medal win pulls 22.7 million viewers to NBC
Tourists photograph the Olympic rings at a public venue during the 2024 Summer Olympic Games in Paris, France. (Photo by J. P. Bennett)
The U.S. men’s basketball team scored a gold medal at the 2024 Summer Olympic Games in Paris on Saturday — and, in the process, helped NBC score a massive win of its own.
The match-up between Team USA and the French’s men’s national basketball team brought in 22.7 million viewers to NBC and Peacock at the peak of the game, with the average viewership falling around 19.5 million viewers — around 7 million more viewers than those who watched the highest-rated NBA Finals game on ABC this season.
It was the most-watched gold medal game since the 1996 Summer Olympic Games from Atlanta, NBC said in a statement. It was also the most-streamed event on Peacock and other NBC digital television apps from the 2024 Summer Olympic Games in Paris, with 2.7 million viewers,...
The U.S. men’s basketball team scored a gold medal at the 2024 Summer Olympic Games in Paris on Saturday — and, in the process, helped NBC score a massive win of its own.
The match-up between Team USA and the French’s men’s national basketball team brought in 22.7 million viewers to NBC and Peacock at the peak of the game, with the average viewership falling around 19.5 million viewers — around 7 million more viewers than those who watched the highest-rated NBA Finals game on ABC this season.
It was the most-watched gold medal game since the 1996 Summer Olympic Games from Atlanta, NBC said in a statement. It was also the most-streamed event on Peacock and other NBC digital television apps from the 2024 Summer Olympic Games in Paris, with 2.7 million viewers,...
- 8/11/2024
- by Matthew Keys
- The Desk
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