China’s 2024 summer box office dips nearly 41% despite strong July
China’s summer box office (June 1-July 31) was down 40.9% year-on-year to $1.1bn (RMB7.6bn), despite July being the second highest month of 2024 boosted by the success of comedy drama Successor, according to consultancy Artisan Gateway.
July concluded with $757.3m (RMB5.4bn), only behind February’s takings of $1.6bn (RMB11.1bn) from a record-breaking Chinese New Year. But despite being the second-best month of the year to date, July was down 38.3% on the same period in 2023.
Family-themed feature Successor topped the month with $341m (RMB2.4bn), accounting for 45% of the monthly total. It is the summer season’s highest grossing film...
July concluded with $757.3m (RMB5.4bn), only behind February’s takings of $1.6bn (RMB11.1bn) from a record-breaking Chinese New Year. But despite being the second-best month of the year to date, July was down 38.3% on the same period in 2023.
Family-themed feature Successor topped the month with $341m (RMB2.4bn), accounting for 45% of the monthly total. It is the summer season’s highest grossing film...
- 8/12/2024
- ScreenDaily
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