Charter appoints Simon Cassels as Chief Creative Officer
Simon Cassels. (Courtesy photo)
(The following is a press release; its contents were not editorially vetted by The Desk.)
Charter Communications Inc. ($Chtr) today announced that Simon Cassels, a seasoned marketing and creative executive for brands including GoodRx, Ring/Amazon and Apple’s dedicated agency Tbwa\Media Arts Lab, has been named Senior Vice President and Chief Creative Officer, effective immediately. In his new role, Mr. Cassels will oversee Charter’s creative strategies to evolve Spectrum’s brand identity and drive company growth.
“Simon brings a unique blend of creativity and strategic insight, combined with a customer-first mindset, which supports our mission to engage with customers as more than just a connectivity provider,” said Sharon Peters, Executive Vice President and Chief Marketing Officer for Charter Communications Inc., which operates the Spectrum brand, and to whom Mr. Cassels will report. “He will lead our efforts in establishing a differentiated customer experience...
(The following is a press release; its contents were not editorially vetted by The Desk.)
Charter Communications Inc. ($Chtr) today announced that Simon Cassels, a seasoned marketing and creative executive for brands including GoodRx, Ring/Amazon and Apple’s dedicated agency Tbwa\Media Arts Lab, has been named Senior Vice President and Chief Creative Officer, effective immediately. In his new role, Mr. Cassels will oversee Charter’s creative strategies to evolve Spectrum’s brand identity and drive company growth.
“Simon brings a unique blend of creativity and strategic insight, combined with a customer-first mindset, which supports our mission to engage with customers as more than just a connectivity provider,” said Sharon Peters, Executive Vice President and Chief Marketing Officer for Charter Communications Inc., which operates the Spectrum brand, and to whom Mr. Cassels will report. “He will lead our efforts in establishing a differentiated customer experience...
- 8/12/2024
- by Charter Communications (press release)
- The Desk
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