Mark Wahlberg rolls deep.

Before the veteran actor, producer, entrepreneur and early morning riser (who famously hits the gym before dawn) hit the carpet for Monday’s world premiere of his new Netflix action drama The Union, Wahlberg’s presence could be seen and felt. Party planners parked a Wahlburgers truck in the lot behind Hollywood’s Egyptian Theatre where servers were loading up trays filled with offerings from the Wahlberg family’s fast food chain. Meanwhile, out front on the carpet, members of his entourage and inner circle (including longtime manager and business partner Stephen Levinson) roamed the press line decked out in tees, jackets, pants and kicks from Wahlberg’s growing apparel brand Municipal.

The 53-year-old, who stars opposite Halle Berry in the Julian Farino-directed flick, then arrived to the scene, dressed in head-to-toe Municipal like an off-duty movie star in the dog days of August in a white T-shirt,...