Why Creators Have Stopped Editing Their Content
When Dan Hentschel, a 28-year-old comedic YouTuber, goes to make a video, he props his phone up on the dashboard of his car, talks for up to 40 minutes uninterrupted, and posts it.
“I don’t edit them,” he says of his videos. “The whole reason why people are enjoying this form of content is because it feels spontaneous, because it feels like it’s somebody who’s just talking to you.” Hentschel’s stripped-down approach is working. In less than four months, he’s amassed more than 160,000 subscribers and 12 million collective views.
“I don’t edit them,” he says of his videos. “The whole reason why people are enjoying this form of content is because it feels spontaneous, because it feels like it’s somebody who’s just talking to you.” Hentschel’s stripped-down approach is working. In less than four months, he’s amassed more than 160,000 subscribers and 12 million collective views.
- 8/20/2024
- by Taylor Lorenz
- Rollingstone.com
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