The man who oversaw the relaunch of ITV’s streaming service will lead Scotland’s Stv as CEO.

Rufus Radcliffe has been appointed to succeed Simon Pitts, who was named Chief Executive at British media firm Global earlier this year. Pitts exits on October 31 and Radcliffe will become Stv Group boss a day later.

Radcliffe exited ITV, where he was a member of the UK commercial network’s Executive Committee, in April after 13 years. He has most recently been Managing Director of Streaming, Interactive and Data, playing a major role in ITV’s shift from linear broadcasting to digital, in particular overseeing the launch of streamer Itvx. He had also previously been Chief Marketing Officer, helping to launch BritBox.

ITV and Stv have a uniquely close relationship, with the latter being the former’s franchise licensee in Scotland. In practice, this means most of ITV’s biggest shows such as...