Wasserman commits to creators with acquisition of Long Haul Management
Legacy media agencies continue to take an interest in our industry: Wasserman, the marketing and management group founded in 2002 by sports mogul Casey Wasserman, has acquired digital content creator-focused Long Haul Management, and will bring Long Haul’s entire roster and team into the creator rep division it launched in October 2023.
This acquisition follows Publicis‘s $500 million buy of influencer marketing firm Influential—another instance of a major, non-content-creator-focused company realizing it should be paying more attention to our space.
As part of Wasserman’s acquisition, Long Haul founder/CEO Dan Levitt (pictured above) will join the company as Senior Vice President of Creators. As we mentioned, the rest of Long Haul’s team will join talent rep division Wasserman Creators.
Outside of content creators, Wasserman reportedly represents over 2,000 athletes. It’s headquartered in Los Angeles, with offices in New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City,...
This acquisition follows Publicis‘s $500 million buy of influencer marketing firm Influential—another instance of a major, non-content-creator-focused company realizing it should be paying more attention to our space.
As part of Wasserman’s acquisition, Long Haul founder/CEO Dan Levitt (pictured above) will join the company as Senior Vice President of Creators. As we mentioned, the rest of Long Haul’s team will join talent rep division Wasserman Creators.
Outside of content creators, Wasserman reportedly represents over 2,000 athletes. It’s headquartered in Los Angeles, with offices in New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City,...
- 9/4/2024
- by James Hale
- Tubefilter.com
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