The Lisa Frank brand is getting the Hollywood treatment, with Prime Video ordering a new four-part docuseries that will dive into the neon-hued world of a brand that defined girlhood for a generation of Americans, only to seemingly disappear overnight.

“Glitter and Greed: The Lisa Frank Story,” which comes from Sony Pictures Television’s Maxine Productions, will feature never-before-seen footage and over twenty interviews with Lisa Frank, company insiders, enthusiasts, and journalists.

The project is executive produced by Maxine Productions’ Mary Robertson and Lisa Kalikow and Sony Pictures Television Nonfiction’s Eli Holzman and Aaron Saidman are executive producers for Sptnf. Arianna Lapenne serves as director and co-executive producer.

“Like so many of us, I grew up with a deep attachment to Lisa Frank products, relishing the sense of whimsy, magic and creativity they brought to daily life,” Robertson said in a statement. “I am honored by the opportunity to...