Judd Apatow & Steven Spielberg Join Coke Vs. Pepsi Film ‘Cola Wars’ At Sony
Exclusive: Judd Apatow has attached to direct and Steven Spielberg has come aboard to produce Cola Wars, the film in development at Sony. Spielberg will produce through his Amblin Entertainment banner.
Deadline revealed back in April that the studio bought the project for $1 million-plus as a pitch, telling the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola. It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic second-place contender (Pepsi) vying for the No. 1 spot (Coca-Cola).
The Cola Wars pitch is being written by Jason Shuman and Ben Queen. Shuman is the co-creator/writer of Apple’s hit show Acapulco and was executive producer on HBO’s Winning Time, and the producer of 2022’s Oscar-nominated indie To Leslie.
Deadline revealed back in April that the studio bought the project for $1 million-plus as a pitch, telling the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the world’s top cola. It uncapped the “Cola Wars” of the mid-1980s, which included everything from Michael Jackson’s fiery mishap to the New Coke debacle, as the ultimate underdog tale of history’s most iconic second-place contender (Pepsi) vying for the No. 1 spot (Coca-Cola).
The Cola Wars pitch is being written by Jason Shuman and Ben Queen. Shuman is the co-creator/writer of Apple’s hit show Acapulco and was executive producer on HBO’s Winning Time, and the producer of 2022’s Oscar-nominated indie To Leslie.
- 9/11/2024
- by Mike Fleming Jr
- Deadline Film + TV
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