New features drive Olympic engagement on Comcast’s X1 platform
Comcast’s Xfinity X1 platform offered interactive features during the 2024 Summer Olympic Games. (Courtesy image)
The majority of Comcast subscribers with Xfinity TV service and X1-powered television equipment watched programming connected to the 2024 Summer Olympic Games, the company affirmed this week.
Citing internal data, Comcast said 87 percent of Xfinity TV subscribers with X1 set-top boxes watched Olympic events on carried broadcast and cable networks and streaming service Peacock, driven by heavy promotion of the games across X1 menus and interactive features like the Olympics Hub.
Comcast’s NBC Universal holds the domestic telecast rights to the Olympics, with games aired on the NBC and Telemundo broadcast networks and cable channels like E!, CNBC, USA Network, Golf Channel and Universo.
From the Opening Ceremony of the Olympic Games on July 26 to the Closing Ceremony on August 11, the collective viewership of the 2024 Summer Olympic Games on NBC Universal networks and streaming...
The majority of Comcast subscribers with Xfinity TV service and X1-powered television equipment watched programming connected to the 2024 Summer Olympic Games, the company affirmed this week.
Citing internal data, Comcast said 87 percent of Xfinity TV subscribers with X1 set-top boxes watched Olympic events on carried broadcast and cable networks and streaming service Peacock, driven by heavy promotion of the games across X1 menus and interactive features like the Olympics Hub.
Comcast’s NBC Universal holds the domestic telecast rights to the Olympics, with games aired on the NBC and Telemundo broadcast networks and cable channels like E!, CNBC, USA Network, Golf Channel and Universo.
From the Opening Ceremony of the Olympic Games on July 26 to the Closing Ceremony on August 11, the collective viewership of the 2024 Summer Olympic Games on NBC Universal networks and streaming...
- 9/11/2024
- by Matthew Keys
- The Desk
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