Beetlejuice Beetlejuice has been blowing up the box office, having already grossed over $264 million less than two weeks after its release. It’s a much-needed win for Warner Bros., which makes it all the more surprising that the studio had originally planned to give the Beetlejuice sequel a streaming release on Max.

It’s been a long road for the Beetlejuice sequel, and according to a New York Times report, Warner Bros. didn’t have a lot of faith that the project would be a success. They still wanted the film but were pushing for it to be released exclusively on the Max streaming service. Director Tim Burton wasn’t a big fan of that idea. “That was never going to work for Tim,” said studio co-chair Pamela Abdy. “You’re talking about visionary artist whose films demand to be seen on a big screen.“

When Pamela Abdy and Michael De Luca...