Kids are key to reducing streaming subscription churn
(Photo by August de Richelieu)
American households with children are less likely to cancel their subscription video on-demand (SVOD) streaming services compared to those who identify as childless cat families, according to the findings of a new study.
The report, from analytics firm Ampere Analysis, showed families with kids were 28 percent less likely to drop a SVOD service during the first quarter (Q1) of the year, compared to 36 percent of families without children living at home.
The trend helps illustrate why streaming services like Paramount Plus, Disney Plus and Max — which are built around kid-friendly titles, or offer a deep library of children’s programming through associated brands like Nickelodeon and Cartoon Network — are sticky in American homes with children.
Related: Streaming revenue to overtake pay TV this year, Ampere says
For other streamers, it could pose a bit more of a challenge, as new program commissions have impacted the...
American households with children are less likely to cancel their subscription video on-demand (SVOD) streaming services compared to those who identify as childless cat families, according to the findings of a new study.
The report, from analytics firm Ampere Analysis, showed families with kids were 28 percent less likely to drop a SVOD service during the first quarter (Q1) of the year, compared to 36 percent of families without children living at home.
The trend helps illustrate why streaming services like Paramount Plus, Disney Plus and Max — which are built around kid-friendly titles, or offer a deep library of children’s programming through associated brands like Nickelodeon and Cartoon Network — are sticky in American homes with children.
Related: Streaming revenue to overtake pay TV this year, Ampere says
For other streamers, it could pose a bit more of a challenge, as new program commissions have impacted the...
- 9/17/2024
- by Matthew Keys
- The Desk
Similar News
Helen Mirren & Pierce Brosnan Reunite In First Look at 'Thursday Murder Club' Film, Release Date Revealed
- 4/27/2025
- by Just Jared
- Just Jared
Enola Holmes 3 Is Coming: Everything We Know About Millie Bobby Brown’s Next Big Mystery
- 4/27/2025
- by Samridhi Goel
- KoiMoi
“Let’s try never to mention a year”: Greg Daniels Made ‘The Office’ Netflix Ready With a Genius Move Years Before It Came to Streaming
- 4/27/2025
- by Sampurna Banerjee
- FandomWire
Brett Goldstein gets real (and funny) in his first HBO special
- 4/26/2025
- by Thomas Waschenfelder
- The Streamable
Which live TV streamer is best for watching Cartoon Network?
- 4/26/2025
- by David Satin
- The Streamable
Lazarus Season 1 Episode 5 Pretty Vacant Airs May 4 2025 on Cartoon Network
- 4/26/2025
- by Jules Byrd
- TV Everyday
Teen Kids News Airs May 5 2025 on MyNetworkTV
- 4/27/2025
- by Jules Byrd
- TV Everyday
Ben Affleck Trends For More Than ‘The Accountant 2’
- 4/26/2025
- by JJ Flowers
- Soap Opera Spy
NBC Nightly News With Lester Holt: Kids Edition S6E6 April 26 2025 on NBC
- 4/26/2025
- by US Posts
- TV Regular
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.