In a major update, Snapchat is planning a wholesale revamp of its app, promising a “simple” interface, a number of generative artificial intelligence features, and — of particular interest to Hollywood — a unified video entertainment experience, which will combine creator-driven videos and professionally-produced “Spotlight” videos in one place.

The changes were announced at the Snap Partner Summit, held at the Barker Hanger in Los Angeles Tuesday.

The biggest change is the new Simple Snapchat, which VP of product Ceci Mourkogiannis said is currently in the testing phase. The Simple Snapchat is built around three things, she said: “Chatting, Snapping, and watching entertaining videos.”

“By simplifying the experience, we’re really doubling down on how people actually use their phones, chatting, making snaps, and watching content, which are the three main pages here,” says Jim Shepherd, Snapchat director of global creator and content partnerships, in an interview with The Hollywood Reporter. “We...