Snapchat puts the spotlight on video content with TikTok-y redesign

Snapchat doesn’t seem to know whether it wants to be considered a social media platform or not–but either way, it wants to compete with TikTok. The app has announced its first major redesign, one that streamlines and simplifies its user interface to put the focus on short-form videos from creators and Snap’s various partnered media publishers.
This revamp divides the Snap app into three tabs, and puts Spotlight, Snap’s first stab at competing with TikTok, front and center, with an endless swipeable feed of content. The other two tabs are the user’s camera, and their DMs with friends.
At the annual Snap Partner Summit in Los Angeles, Snap’s VP of Product Ceci Mourkogiannis said the goal here is to zero in on the three central things Snap allows users to do: “Chatting, Snapping, and watching entertaining videos.”
“By simplifying the experience, we’re really...
This revamp divides the Snap app into three tabs, and puts Spotlight, Snap’s first stab at competing with TikTok, front and center, with an endless swipeable feed of content. The other two tabs are the user’s camera, and their DMs with friends.
At the annual Snap Partner Summit in Los Angeles, Snap’s VP of Product Ceci Mourkogiannis said the goal here is to zero in on the three central things Snap allows users to do: “Chatting, Snapping, and watching entertaining videos.”
“By simplifying the experience, we’re really...
- 9/17/2024
- by James Hale
- Tubefilter.com
Similar News
MSNBC Host Katie Phang & Rep. Jasmine Crockett Cry On Air After Phang’s Show Is Canceled
- 4/25/2025
- by Baila Eve Zisman
- Uinterview

'I'm So Hungry, I Can Eat' TikTok Trend Explained, Rules Revealed!
- 4/25/2025
- by Just Jared
- Just Jared

Michael Strahan throws gift at GMA camera and has message for upcoming guests
- 4/25/2025
- by Matt Couden
- Monsters and Critics

9-1-1 Made a Huge Mistake Killing Off Peter Krause’s Bobby Nash — How Can the Show Possibly Recover?
- 4/25/2025
- by Andy Swift
- TVLine.com

“That’s something.. he should’ve gone to jail for”: Jon Hamm Should Apologize for His University Abuse Incident, Says Kjersti Flaa
- 4/25/2025
- by Siddhika Prajapati
- FandomWire
Spencer Pratt & Heidi Montag Developing New Series About Aftermath of Losing Their Home
- 4/25/2025
- by Just Jared
- Just Jared

Which Colleen Hoover Books Are Becoming Movies? ‘Verity,’ ‘Reminders Of Him’ & ‘Regretting You’ Will Join ‘It Ends With Us’
- 4/25/2025
- by Dessi Gomez
- Deadline Film + TV

Controversial Irish Hip-Hop Group Kneecap Parts Ways With Booking Agency (Exclusive)
- 4/25/2025
- by Ethan Millman
- The Hollywood Reporter - Movie News

David F. Sandberg Says ‘Until Dawn’ Was Harder to Make Than His ‘Shazam!’ Movies
- 4/24/2025
- by Brian Davids
- The Hollywood Reporter - Movie News

IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.