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‘Transformers One’: Sleeper Box Office Hit in the Making or Franchise in Decline? | Analysis
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The final box office fate of Paramount/Hasbro’s animated film “Transformers One” was never going to be written on opening weekend. But after a soft $25 million domestic start, now it’s up in the air whether this origin tale for Optimus Prime and Megatron will strike a chord with moviegoers who aren’t already fans of the ’80s franchise.

Hitting theaters a year after the solid theatrical run of Paramount’s “Teenage Mutant Ninja Turtles: Mutant Mayhem,” “Transformers One” is part of a broader effort by the studio to build its name among families and general audiences alike as a major player in the theatrical animation space.

The Melrose studio, which earned a respectable $844 million in North America in 2023 but saw its theatrical revenues plummet 40% last quarter to $138 million amid strike-related delays that pushed “Mission: Impossible 8” to 2025, is using top IP like “Avatar: The Last Airbender” and “SpongeBob...
See full article at The Wrap
  • 9/23/2024
  • by Jeremy Fuster
  • The Wrap

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