Podimo acquires Podads, one of Denmark's leading podcast agencies and advertising platforms, with an ambition to create better growth opportunities for podcasts and strengthen the attractiveness of podcast advertising in Denmark. The acquisition creates new opportunities for creators and businesses that can now increase their earnings through multiple revenue streams and expand their audience. Podads will continue to operate independently under CEO and Co-Founder Anne-Kathrine Pommergaard.

“The market for podcast advertising is growing, but we see even greater commercial potential that goes hand in hand with the growth of Podimo's subscription model. With the acquisition of Podads, we can jointly increase the efficiency of podcast advertising in Denmark and attract more and larger advertisers to the medium,” explains Podimo co-founder and CEO, Morten Strunge. “In combination with Podimo's subscription model, we can now offer creators more opportunities for revenue and audience growth, which ultimately leads to better content for listeners.