Amazon Completes Deal For Indian Streamer Mx Player
Amazon has finalized its acquisition of rival Indian streamer Mx Player.
Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M. This is a considerable amount less than seller Times India paid for Mx Player back in 2019.
Amazon has merged its free-streaming service Amazon MiniTV with Mx Player to form Amazon Mx Player, which is already live and has a combined 250 million users, it claims.
The new streamer combines the two libraries and offer shows such as Aashram, Dharavi Bank and Campus Diaries, along with Korean, Mandarin and Turkish show dubbed into Hindi, Tamil and Telugu.
Mx Player was launched in Korea back in 2011 as a media player for mobiles, allowing users to download and watch videos offline. Times India bough the app in 2018 and the following year switched its focus to streaming, just as the online video boom really began in the country.
Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M. This is a considerable amount less than seller Times India paid for Mx Player back in 2019.
Amazon has merged its free-streaming service Amazon MiniTV with Mx Player to form Amazon Mx Player, which is already live and has a combined 250 million users, it claims.
The new streamer combines the two libraries and offer shows such as Aashram, Dharavi Bank and Campus Diaries, along with Korean, Mandarin and Turkish show dubbed into Hindi, Tamil and Telugu.
Mx Player was launched in Korea back in 2011 as a media player for mobiles, allowing users to download and watch videos offline. Times India bough the app in 2018 and the following year switched its focus to streaming, just as the online video boom really began in the country.
- 10/7/2024
- by Jesse Whittock
- Deadline Film + TV
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