Market In Focus: Gaia Tridente On Mia, The Rome Market With A Historical Backdrop But An Eye To The Future
Mercato Internazionale Audiovisivo, better known simply as Mia, is the Rome-based event that is a market, pitching forum, co-production hub and place where the content world connects with Italy.
More than 100 of the co-production projects that have passed through its doors have moved into production, countless distribution deals have been inked, early-stage shows pitched and business has been done in the Palazzo Barberini, the Rome museum that houses the event.
The setting means the backdrop is Canaletto and Caravaggio masterpieces. The event itself has a broad canvas, spanning animation, fiction, documentary and features. The trick for Gaia Tridente in her third year as Director, is to speak to each of those audiences, and make the event feel curated, despite that breadth.
Mia is promoted by Anica, the Italian Association of Film, Audiovisual and Digital Industries that is chaired by Francesco Rutelli and APA, the Italian Audiovisual Producers Association, which is chaired by Chiara Sbarigia.
More than 100 of the co-production projects that have passed through its doors have moved into production, countless distribution deals have been inked, early-stage shows pitched and business has been done in the Palazzo Barberini, the Rome museum that houses the event.
The setting means the backdrop is Canaletto and Caravaggio masterpieces. The event itself has a broad canvas, spanning animation, fiction, documentary and features. The trick for Gaia Tridente in her third year as Director, is to speak to each of those audiences, and make the event feel curated, despite that breadth.
Mia is promoted by Anica, the Italian Association of Film, Audiovisual and Digital Industries that is chaired by Francesco Rutelli and APA, the Italian Audiovisual Producers Association, which is chaired by Chiara Sbarigia.
- 10/8/2024
- by Stewart Clarke
- Deadline Film + TV
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