Kroger Subscribers Can Now Get Free Access to on of Disney's Streaming Services

The new bundling option allows Boost by Kroger Plus members to add one of three Disney-owned streamers at no extra cost.
There’s no denying that customers have signaled their desire for more bundled options. A recent survey from Antenna found that bundles have a marked effect on churn, and the best part about bundles is that they can combine subscription services from across more than one industry. Grocery giant Kroger is now getting in on the bundling game, as subscribers to the Boost by Kroger Plus service can now add one of Disney’s streaming services — Disney+, Hulu, ESPN+ — as a benefit of their account.
Key Details: Ad-supported Disney+, Hulu, or ESPN+ can now be tacked onto a Boost by Kroger Plus subscription free. Customers at the $99 per year level get streaming free as long as they have their Kroger Plus account. The partnership is similar to the deal between Walmart+ and Paramount+.
There’s no denying that customers have signaled their desire for more bundled options. A recent survey from Antenna found that bundles have a marked effect on churn, and the best part about bundles is that they can combine subscription services from across more than one industry. Grocery giant Kroger is now getting in on the bundling game, as subscribers to the Boost by Kroger Plus service can now add one of Disney’s streaming services — Disney+, Hulu, ESPN+ — as a benefit of their account.
Key Details: Ad-supported Disney+, Hulu, or ESPN+ can now be tacked onto a Boost by Kroger Plus subscription free. Customers at the $99 per year level get streaming free as long as they have their Kroger Plus account. The partnership is similar to the deal between Walmart+ and Paramount+.
- 10/10/2024
- by David Satin
- The Streamable
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