Each year, Spanish-speaking sports fans can usually find one Spanish-language simulcast of the Super Bowl. This year, there will be two.

Fox Corp.’s Fox Deportes and NBCUniversal’s Telemundo will each produce separate broadcasts of Super Bowl Lix in 2025, the companies said Monday, in an unusual arrangement. The move gives NBCU a chance to generate both Super Bowl audiences and advertisers in a year when Fox would typically have both to itself, because it has rights to telecast next year’s event.

“Delivering live NFL games in Spanish is key to reaching the large and rapidly growing Spanish-speaking NFL fan base,...