TikTok parent ByteDance became an e-book publisher. Now it’s ready to revive print media.
The oldest publishing medium is new again, and ByteDance is the latest company buying in. The parent company of TikTok is making a play in the world of print media by expanding the scope of its year-old firm 8th Note Press.
8th Note has already capitalized on the momentum generated by the #BookTok community by picking up titles in TikTok-approved genres like “romantasy” and young adult fiction. Those books initially arrived as digital-only goods, but 8th Note Press is switching up its strategy. A partnership with independent firm Zando will result in the publication of 10 to 15 print books per year, beginning in 2025.
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“Physical books are still overwhelmingly the most popular format, and certainly in specific genres, some of which we’re playing in, they’re still super important,” 8th Note Head of Editorial and Marketing Jacob Bronstein told The New York Times.
8th Note has already capitalized on the momentum generated by the #BookTok community by picking up titles in TikTok-approved genres like “romantasy” and young adult fiction. Those books initially arrived as digital-only goods, but 8th Note Press is switching up its strategy. A partnership with independent firm Zando will result in the publication of 10 to 15 print books per year, beginning in 2025.
View this post on Instagram
A post shared by Zando (@zandoprojects)
“Physical books are still overwhelmingly the most popular format, and certainly in specific genres, some of which we’re playing in, they’re still super important,” 8th Note Head of Editorial and Marketing Jacob Bronstein told The New York Times.
- 10/16/2024
- by Sam Gutelle
- Tubefilter.com
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