FanDuel Takes Over Naming Rights to Diamond Sports RSNs
FanDuel is getting into the chaotic world of regional sports TV.
The online gaming giant will be able to crown the 16 regional sports networks operated by Diamond Sports Group with its moniker, wiping away the Bally Sports nomenclature that has been present on these regional sports outlets for the past few years. The networks and Diamond Sports’ digital and streaming products will all become part of the FanDuel Sports Network.
Financial terms of the arrangement were not disclosed. Diamond Sports filed for bankruptcy protection in 2023, and since that time, has had to grapple with intense discussions with the leagues it distributes, including the NBA, NHL and Major League Baseball. In some cases, the leagues have worked to distribute local and regional games on their own.
The pact will give FanDuel, part of Flutter, even more opportunities to promote itself in an extremely competitive sector. “Partnering with Diamond provides us an...
The online gaming giant will be able to crown the 16 regional sports networks operated by Diamond Sports Group with its moniker, wiping away the Bally Sports nomenclature that has been present on these regional sports outlets for the past few years. The networks and Diamond Sports’ digital and streaming products will all become part of the FanDuel Sports Network.
Financial terms of the arrangement were not disclosed. Diamond Sports filed for bankruptcy protection in 2023, and since that time, has had to grapple with intense discussions with the leagues it distributes, including the NBA, NHL and Major League Baseball. In some cases, the leagues have worked to distribute local and regional games on their own.
The pact will give FanDuel, part of Flutter, even more opportunities to promote itself in an extremely competitive sector. “Partnering with Diamond provides us an...
- 10/18/2024
- by Brian Steinberg
- Variety Film + TV
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