Sony Pictures Television is launching a new business reality show format titled “The Ultimate Hustle” at Mipcom this week, Variety can confirm.

In the eight-episode series, a group of 10 budding entrepreneurs will have to work together – and live together – while taking their side-hustles to the next level.

Over a series of challenges, the contestants will find their skills tested as they try not only to survive but thrive, with the lowest earner eliminated each week. But there’s also a twist: participants can withdraw group earnings from a special cash machine located inside their house to pay for special treats.

“Who will fail to get their hustle off the ground while the others thrive? Who will focus more on spending the group’s hard-earned cash than earning their own? In the end, only one person will take home all the cash earned and be crowned the ultimate hustler,” reads the logline.