
Ready for an AI-Boosted ‘Sun Sessions’? Inside the Elvis Presley Archives

In the late Eighties, Ernst Jorgensen, then an executive at a BMG affiliate in Denmark, raised an impertinent question in an international meeting. “How come we treat the Elvis Presley catalog so poorly?” The response from a U.S. label chief was immediate: “If you’re so smart, why don’t you do it?”
Jorgensen has been in charge of Presley reissues ever since, from the groundbreaking 1992 collection The King of Rock N’ Roll — The Complete 50s Masters to the just-released box set Memphis, which gathers recordings from the Tennessee...
Jorgensen has been in charge of Presley reissues ever since, from the groundbreaking 1992 collection The King of Rock N’ Roll — The Complete 50s Masters to the just-released box set Memphis, which gathers recordings from the Tennessee...
- 10/22/2024
- by Brian Hiatt
- Rollingstone.com
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