VTubers have more exposure than ever. So why is their viewership down?
The third quarter of 2024 was a big moment for the VTuber industry. Ironmouse set a new record for concurrent viewers on Twitch, the VTuber Awards announced it will return in December, and top agencies like Nijisanji, VShojo, and Hololive continued to rake in revenue hand over fist.
Those highs all point to an industry that is gaining cultural relevance and attention, but the latest report from Streams Charts complicates that narrative. The streaming analytics platform teamed up with Vstats.jp to collect viewership data from across the VTuber landscape. On the whole, virtual creators got 1.5% less viewership during Q3 than they did during the previous three months. It’s the first time in a year-and-a-half that VTubers have experienced a quarter-over-quarter dip.
VTubers topped 433 million collective views during the third quarter, which was a decline from the 439.5 million collective views during Q2. Streams Charts argued that a dip for YouTube...
Those highs all point to an industry that is gaining cultural relevance and attention, but the latest report from Streams Charts complicates that narrative. The streaming analytics platform teamed up with Vstats.jp to collect viewership data from across the VTuber landscape. On the whole, virtual creators got 1.5% less viewership during Q3 than they did during the previous three months. It’s the first time in a year-and-a-half that VTubers have experienced a quarter-over-quarter dip.
VTubers topped 433 million collective views during the third quarter, which was a decline from the 439.5 million collective views during Q2. Streams Charts argued that a dip for YouTube...
- 10/25/2024
- by Sam Gutelle
- Tubefilter.com
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