Samsung Reveals Its Reach: Free Streaming TV Service Is As Big as the Major Players
Samsung wants to send a message to Hollywood: It is officially a major player in streaming video.
The South Korean tech giant is for the first time releasing user data on its free ad-supported streaming service Samsung TV Plus, disclosing that the Fast service now has 88 million monthly active users (MAUs), and is the number one app on Samsung TVs in the U.S.
Samsung, it should be noted, is the best-selling TV brand in the country, and Samsung TV Plus is baked into every device.
For comparison, the three biggest players in free, ad-supported streaming are Roku Channel, Tubi, and Pluto, and all have MAUs in and around that 80-90 million area, according to disclosures from the companies.
“Everybody had a sense of how important we were as a player in the industry, and that we were, in fact, a large player in the industry with significant audience, but...
The South Korean tech giant is for the first time releasing user data on its free ad-supported streaming service Samsung TV Plus, disclosing that the Fast service now has 88 million monthly active users (MAUs), and is the number one app on Samsung TVs in the U.S.
Samsung, it should be noted, is the best-selling TV brand in the country, and Samsung TV Plus is baked into every device.
For comparison, the three biggest players in free, ad-supported streaming are Roku Channel, Tubi, and Pluto, and all have MAUs in and around that 80-90 million area, according to disclosures from the companies.
“Everybody had a sense of how important we were as a player in the industry, and that we were, in fact, a large player in the industry with significant audience, but...
- 10/28/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
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