Thailand has unveiled plans for its new content agency, Thailand Creative Culture Agency (Thacca), including a new international film festival, funding for local filmmakers and an exports push.

Also on the cards are the previously announced increase of Thailand’s location incentive from 20% to 30%; and the introduction of tax exemptions for cast, crew and media companies; along with new initiatives for industry data collection and workplace safety rules.

The new agency is being established by Thailand’s National Soft Power Strategy committee, but there’s a lot of bureaucracy to crunch through before it becomes a reality. Thailand’s government is planning to overhaul the country’s outdated Film Act, reform existing regulations for the content industries and establish new industry associations, so it may take until 2027 for the agency to be approved by the Thai parliament and officially launch.

However, Thacca already has some pilot programmes, which were outlined...