To many, Roblox is a gaming platform mainly populated by children. To some companies, however, Roblox is an opportunity to reach a young audience in the space where they hang out the most, within the "metaverse." In recent years, companies have started investing in this future generation of spenders and building their brands from within the gaming platform.

Some names on Roblox make sense, like the adorable and successful My Hello Kitty Cafe and Gamefam's well-made Sonic Speed Simulator, both of which are officially licensed games. Other brands appearing on Roblox are more surprising, offering experiences to the kids playing Roblox that introduce them to luxury clothing and cosmetic brands, potential future career choices, and even cars. Ironically, most of these games don't catch on with the kids on Roblox, but their very existence as official company-sponsored experiences is certainly surprising.

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