It took a while, but it’s finally happened: Amazon is shutting down Freevee, its free, fully ad-supported streaming service. As it turns out — and as we pointed out in January — there was just no point in having two ad-supported streaming platforms.

An Amazon spokesperson said the company has “decided to phase out Freevee branding.”

“There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of Fast Channels — all available on Prime Video,” the spokesperson continued.

You can read the full statement toward the bottom of this story if you’d like to — fair warning, it includes a lot of throat-clearing.

A person close to the decision to shutter Freevee told IndieWire that there will...