The former Hollywood Foreign Press Association space in West Hollywood has been given a makeover — literally — as the new home of Wild West Social House, a membership-based fashion rental service that bills itself as a cross between Soho House and a luxury showroom featuring the best new and vintage designer brands.

The brainchild of Middleman Store founder Kyle Julian Skye and former Fred Segal men’s buyer Max Feldmann, Wild West Social House offers its members a place to pull (or purchase) clothing, footwear and accessories, while also functioning as a social club for meetings, happy hours, casual get-togethers and evening events alike. Already a hit with in-the-know stylists and celebrities, Wild West opened last year in a smaller location off Sunset Boulevard, but quickly expanded to its new Robertson Avenue space in September.

The new location boasts two floors of impeccably-curated racks and a private styling area, in addition to meeting rooms,...