Pickleball Star Jennifer Dawson on Why QVC Streaming Deal Is Game Changer
Pickleball has taken the world by storm, and QVC has taken notice. The shoppable entertainment brand inked a multi-year deal with USA Pickleball to serve as its exclusive broadcast and retail industry partner. This news comes as QVC+ and Hsn+ streaming content continue to expand, now bringing select USA Pickleball Golden Ticket Tournaments throughout the year and Nationals each November. The partnership has gotten underway with livestream coverage of the 2024 Biofreeze USA Pickleball National Championships happening now through November 17 at Arizona Athletic Grounds. QVC has gone onsite to bring viewers inside the action, as well as curating a new pickleball shopping page “On the Court” with official USA Pickleball-approved products. Adding to the festivities is the Dinks for a Difference Celebrity Match with Nsync’s Joey Fatone hosting alongside Mayci Neeley of The Secret Lives of Mormon Wives. Among the players hitting the court are gold medalist Amy Van Dyken,...
- 11/14/2024
- TV Insider
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