Seth Rogen takes on the role of a Hollywood executive in the first teaser for “The Studio,” but realizes that the industry is not the glitz and glam he first fell in love with.

Rogen stars as Matt Remick, the newly appointed head of embattled Continental Studios. Amidst a struggling movie business, Matt and his “core team of infighting executives” battle the changing industry, corporate higher-ups and passionate artists to continue making great films. Though it’s the job Matt has always wanted, it may be the end of the career he always dreamed of.

Rogen and Evan Goldberg co-wrote, directed and executive produced the Apple TV+ comedy, which marks their first directorial project in five years. The half-hour series, which premieres March 26, stars the “Knocked Up” actor alongside Ike Barinholtz, Kathryn Hahn and Catherine O’Hara.

“I got into this because I love movies, but now I have this fear...