Ryan Reynolds is bringing his own (grim) twist to the holiday season with a hilarious spoof of Netflix's hit film, Hot Frosty. In a new ad for his Aviation Gin, Reynolds voices a muscular snowman who bears a striking resemblance to himself. The commercial playfully parodies the Netflix holiday rom-com that follows a widow who brings a handsome snowman to life. While Hot Frosty focuses on said snowman finding love, Reynolds' ad takes a more comedic approach and sees a different outcome for its snowman. This time, the protagonist isn't interested in romance with a chiseled snowman, but rather a bottle of gin.

Reynolds and his Maximum Effort banner have a knack for creating clever ads for his gin brand. Last year, they delivered two memorable holiday ads. For Just Friendsgiving, Reynolds reunited with his Just Friends co-star Amy Smart; for the brand's Christmas ad, Gingle Bells, Reynolds taps...