Jeremi Gorman has landed at Fanatics, The Hollywood Reporter has learned.

The advertising executive, who most recently jump-started Netflix’s ad business and before that ran advertising for Snapchat, will become a senior adviser to Michael Rubin’s sports-focused holding company.

Gorman will oversee integrated brand and marketing efforts for Fanatics, building a new advertising and brand partnerships strategy that touches all of the company’s divisions, including Commerce, Collectibles, Sportsbook, Fanatics Live and Events, which includes the recently launched Fanatics Fest.

Her role will include both marketing Fanatics and its various businesses, and also helping the company develop a cohesive and unified advertising strategy.

The executive will advise Fanatics chief strategy officer Tucker Kain and split her time between New York and Los Angeles.

Gorman — who spent years helping to build Amazon’s advertising business before departing for Snap — joined Netflix in 2022 alongside Peter Naylor to help the streaming...