Peacock Sets First-Of-Its-Kind Immersive ‘Madden NFL Cast’ Live Gaming Stream
This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.
Peacock, EA Sports and Genius Sports will host the Madden NFL Cast during the Houston Texans-Kansas City Chiefs game on Saturday, December 21 at 12pm Et, blending traditional live football coverage and video game elements.
Announced during half-time of Thursday’s Miami Dolphins-Green Bay Packers game, the third in NFL’s ‘John Madden Thanksgiving Celebration’, the data-powered live football experience will use Genius Sports’ next-gen data and AI platform GeniusIQ to combine real-time data insights with fully branded animations, delivering an immersive viewing experience.
Streaming exclusively on Peacock, the Madden NFL Cast will feature a dedicated commentary team with NBC Sports’ Paul Burmeister handling play-by-play; former NFL quarterback, YouTuber and Madden NFL expert Kurt Benkert utilizing graphic overlays to discuss and predict play options; and six-time Cincinnati Bengals Pro Bowl...
Peacock, EA Sports and Genius Sports will host the Madden NFL Cast during the Houston Texans-Kansas City Chiefs game on Saturday, December 21 at 12pm Et, blending traditional live football coverage and video game elements.
Announced during half-time of Thursday’s Miami Dolphins-Green Bay Packers game, the third in NFL’s ‘John Madden Thanksgiving Celebration’, the data-powered live football experience will use Genius Sports’ next-gen data and AI platform GeniusIQ to combine real-time data insights with fully branded animations, delivering an immersive viewing experience.
Streaming exclusively on Peacock, the Madden NFL Cast will feature a dedicated commentary team with NBC Sports’ Paul Burmeister handling play-by-play; former NFL quarterback, YouTuber and Madden NFL expert Kurt Benkert utilizing graphic overlays to discuss and predict play options; and six-time Cincinnati Bengals Pro Bowl...
- 11/29/2024
- by Glenn Garner
- Deadline Film + TV
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