Teads expands connected TV ad partnership with Vidaa
A Hisense TV running the Vidaa operating system.
Global media and advertising platform Teads has expanded its partnership with smart television developer Vidaa that will see the two companies collaborate more closely on connected TV advertising initiatives.
On Monday, the companies reaffirmed a commitment to by Vidaa to have Teads serve as the exclusive seller of inventory against the home screen of Vidaa-powered smart TVs, which are manufactured by a number of companies, including Hisense and Toshiba. Additionally, Teads will start selling inventory within Vidaa’s free, ad-supported streaming TV (Fast) platform, Vidaa Channels.
“Extending our exclusive partnership with Vidaa allows us to further support our global CTV strategy with an unrivaled offering that bridges the gap between digital and TV,” Jeremy Arditi, the co-ceo at Teads, said in a statement. “Our CTV Native and Homescreen offerings both complement and differentiate our overall strategy with innovative ad products and a...
Global media and advertising platform Teads has expanded its partnership with smart television developer Vidaa that will see the two companies collaborate more closely on connected TV advertising initiatives.
On Monday, the companies reaffirmed a commitment to by Vidaa to have Teads serve as the exclusive seller of inventory against the home screen of Vidaa-powered smart TVs, which are manufactured by a number of companies, including Hisense and Toshiba. Additionally, Teads will start selling inventory within Vidaa’s free, ad-supported streaming TV (Fast) platform, Vidaa Channels.
“Extending our exclusive partnership with Vidaa allows us to further support our global CTV strategy with an unrivaled offering that bridges the gap between digital and TV,” Jeremy Arditi, the co-ceo at Teads, said in a statement. “Our CTV Native and Homescreen offerings both complement and differentiate our overall strategy with innovative ad products and a...
- 12/2/2024
- by Matthew Keys
- The Desk
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