Gersh Buys Sports Agency to Fuel Expansion Plans
After scouring the market for potential deal opportunities, Gersh is ready to take a big swing.
The Beverly Hills-based firm said Tuesday it is acquiring Madrid-based sports and entertainment agency You First in a major foray to establish a foothold in the lucrative pro athlete space.
As part of the deal to buy the Juan Aísa-led representation and consulting firm, Gersh will double its employee headcount to around 600 staffers as it bolts on an agency that already operates in 13 countries and touts a client roster of around 1,000. The newly titled division, Gersh Sports, will be led by Steve Gersh, the grandson of the agency’s founder, Phil Gersh, while Aísa will join the board.
In launching a sports division, Gersh is taking direct aim at a sector of the representation landscape led by the Big 3 agencies in Hollywood (CAA, WME and UTA) and management firm Wasserman, which have established units...
The Beverly Hills-based firm said Tuesday it is acquiring Madrid-based sports and entertainment agency You First in a major foray to establish a foothold in the lucrative pro athlete space.
As part of the deal to buy the Juan Aísa-led representation and consulting firm, Gersh will double its employee headcount to around 600 staffers as it bolts on an agency that already operates in 13 countries and touts a client roster of around 1,000. The newly titled division, Gersh Sports, will be led by Steve Gersh, the grandson of the agency’s founder, Phil Gersh, while Aísa will join the board.
In launching a sports division, Gersh is taking direct aim at a sector of the representation landscape led by the Big 3 agencies in Hollywood (CAA, WME and UTA) and management firm Wasserman, which have established units...
- 12/3/2024
- by Erik Hayden
- The Hollywood Reporter - Movie News
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