A+E Networks Ad Sales President Peter Olsen to Step Down, Toby Byrne to Take Over
A+E Networks will be experiencing a major shakeup in its advertising division in the new year. Starting in February 2025, Toby Byrne will be named president of ad sales following Peter Olsen’s retirement.
Olsen has led the division for the past 20 years, helping shift the organization to employ data-driven, multiplatform advertising. Under his leadership, A+E established new metrics for reporting advertising impact to its partners, including using InterAction and Performax. Olsen also spearheaded the company’s Total Audience Initiative, which revolutionized ad metrics and helped set an industry standard for audience measurement.
“Peter has been a brilliant and kind leader who has guided A+E Networks through its most transformative years,” company president Paul Buccieri said in a Monday statement. “He has fostered a culture of innovation that has solidified A+E’s prominence in multiplatform advertising. Along the way, Peter has cultivated a best-in-class Ad Sales team. Peter...
Olsen has led the division for the past 20 years, helping shift the organization to employ data-driven, multiplatform advertising. Under his leadership, A+E established new metrics for reporting advertising impact to its partners, including using InterAction and Performax. Olsen also spearheaded the company’s Total Audience Initiative, which revolutionized ad metrics and helped set an industry standard for audience measurement.
“Peter has been a brilliant and kind leader who has guided A+E Networks through its most transformative years,” company president Paul Buccieri said in a Monday statement. “He has fostered a culture of innovation that has solidified A+E’s prominence in multiplatform advertising. Along the way, Peter has cultivated a best-in-class Ad Sales team. Peter...
- 12/9/2024
- by Kayla Cobb
- The Wrap
Similar News
Garo Tokusatsu Franchise Gets 20th Anniversary Movie This Fall
- 5/1/2025
- by Mikikazu Komatsu
- Crunchyroll
2025 Upfronts & Newfronts Schedule: When And Where Networks And Streamers Are Pitching Ad Buyers
- 4/30/2025
- by Dade Hayes
- Deadline Film + TV
The Young And The Restless Spoilers Thursday, May 1: Marchetti Crisis, Lauren Blows Up, Audra’s Stakes
- 4/30/2025
- by Melinda Marsh
- Celebrating The Soaps
Chappell Roan’s Next Career Move Is Becoming a Film Actress, According to John Waters
- 5/1/2025
- by Benjamin Lindsay
- The Wrap
Quinta Brunson Promos Ill-Advised Tariff Sketches Ahead of ‘SNL’ Gig, Debuts Heidi Gardner’s ‘Toilet Paper Mama’ | Video
- 4/30/2025
- by Benjamin Lindsay
- The Wrap
AMC Theatres CEO Adam Aron Sees 2024 Pay Drop to $11.4 Million
- 4/30/2025
- by Lucas Manfredi
- The Wrap
Meta Chatbots Using Voices Of John Cena & Kristen Bell Got Sexually Explicit, Even With Minors – Report
- 4/28/2025
- by Dade Hayes
- Deadline Film + TV
10 Limited Series to Finish in One Weekend
- 4/28/2025
- by Hrishita Das
- FandomWire
Suspected new 90 Day Fiance couple spotted filming multiple takes for ‘staged’ airport scene
- 4/28/2025
- by Mona Wexler
- Monsters and Critics
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.