Theater Owners Announce Dates for Discount Popcorn and Exclusive Footage in 2025 — but No Cheap Tickets Yet
It could be a sign that exhibitors are feeling good about their recovery.
In the late summers of 2022 and 2023, Cinema Foundation (a division of the National Association of Theater Owners) celebrated “National Cinema Day.” A promotion designed to goose movie attendance post-Covid,most theaters showed all films for $3 (2022) or $4 (2023). After skipping 2024, a version of it will return in 2025 — with some significant changes.
Gone is the promise of deeply discounted tickets. Instead, Cinema Foundation announced four discrete dates for “@ The Movies” that appear to target specific audience sectors. January 19, the Sunday of Martin Luther King, Jr. weekend, the offer is “National Popcorn Day” with discount concessions. “Sneak Peek Saturday” on April 19, about two weeks after CinemaCon, will debut footage and trailers from highly anticipated upcoming movies shared at the convention.
There’s also “Date Night” August 15 and “Family Day” November 9, but Cinema Foundation offered no further details around those events.
While...
In the late summers of 2022 and 2023, Cinema Foundation (a division of the National Association of Theater Owners) celebrated “National Cinema Day.” A promotion designed to goose movie attendance post-Covid,most theaters showed all films for $3 (2022) or $4 (2023). After skipping 2024, a version of it will return in 2025 — with some significant changes.
Gone is the promise of deeply discounted tickets. Instead, Cinema Foundation announced four discrete dates for “@ The Movies” that appear to target specific audience sectors. January 19, the Sunday of Martin Luther King, Jr. weekend, the offer is “National Popcorn Day” with discount concessions. “Sneak Peek Saturday” on April 19, about two weeks after CinemaCon, will debut footage and trailers from highly anticipated upcoming movies shared at the convention.
There’s also “Date Night” August 15 and “Family Day” November 9, but Cinema Foundation offered no further details around those events.
While...
- 12/10/2024
- by Tom Brueggemann
- Indiewire
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