From laughter-inducing punchlines to chilling true crime revelations, 2024 was a year of unforgettable spoken audio moments. Podimo, which operates in seven markets, saw a 45% increase year-over-year for local-language podcast and audiobook listening. As 2024 comes to a close, we reflect on the stories, genres, and habits that resonated most with our listeners in our Podimo 2024 global trend report below—and predict what the future may hold for 2025.

"2024 saw spoken audio entertainment reach new heights of influence globally,” says Podimo Chief Content Officer Sachin Doshi, “as we look to 2025, we see a stronger willingness to pay for quality local language content, and in multiple markets we’re already generating more revenue for podcasters than the entire local advertising business."

"Our goal is to make that a reality everywhere. Creators will continue to have differing goals, and our mission is to support them where they’re at, whether it’s helping them earn more,...