Sport Social Podcast Network, Europe’s largest sport-dedicated podcast network, has further solidified its brand partnerships by welcoming Netflix onboard for an exciting new advertising campaign. Partnering with Dentsu London media agency, Netflix will tap into the engaged audience of The Nat Coombs Show, one of the most popular National Football League (NFL) podcasts, to promote its exclusive NFL Christmas Day games.

Hosted by Nat Coombs, a trusted voice in NFL coverage on TV and radio in the UK for over 15 years, The Nat Coombs Show provides Netflix with access to a passionate and highly engaged fanbase. The campaign, running throughout December, includes host-read and announcer-read ads, as well as activity across Sport Social Podcast Network’s NFL and football verticals.

On Christmas Day, Netflix will feature two NFL games streamed exclusively on the platform: the Kansas City Chiefs face the Pittsburgh Steelers, followed by the Baltimore Ravens playing the Houston Texans.