South by Southwest Promotes Hugh Forrest to President

Hugh Forrest has been promoted to sole president of South by Southwest after serving the film festival as co-president and chief programming manager.
Fellow co-president and chief brand officer Jann Baskett will step down from their shared position on Dec. 31 and move into an advisory and project-centered role, per media reports.
“I’m tremendously excited about leading SXSW over this next phase of growth,” Forrest, who’s been at the organization for 36 years, said in a Tuesday statement. “The experience of connection, inspiration and discovery that we provide for so many different industries each March has never been more relevant than now. There are so many opportunities to build community not only in Austin, but with our new SXSW affiliate events in Sydney and London.”
Forrest will move forward with overseeing and managing the festival’s programming, and will work next to SXSW co-founder Roland Swenson, SXSW primary shareholder and...
Fellow co-president and chief brand officer Jann Baskett will step down from their shared position on Dec. 31 and move into an advisory and project-centered role, per media reports.
“I’m tremendously excited about leading SXSW over this next phase of growth,” Forrest, who’s been at the organization for 36 years, said in a Tuesday statement. “The experience of connection, inspiration and discovery that we provide for so many different industries each March has never been more relevant than now. There are so many opportunities to build community not only in Austin, but with our new SXSW affiliate events in Sydney and London.”
Forrest will move forward with overseeing and managing the festival’s programming, and will work next to SXSW co-founder Roland Swenson, SXSW primary shareholder and...
- 12/17/2024
- by Raquel 'Rocky' Harris
- The Wrap
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