MSNBC Viewers Still Haven’t Returned Post-Election – Will They Ever Come Back?
More than a month after the November election, MSNBC’s primetime audience — which dropped by half after Donald Trump’s victory — has still not returned. Will viewers come back after the inauguration when the reality of a second Trump term sets in, or has some of the audience abandoned the network for good, signaling a further shift away from traditional media?
Either way, the numbers are stark. MSNBC’s total primetime audience has fallen a shocking 55% from November 4 through December 15, according to the latest Nielsen figures released on Tuesday.
CNN has faced a similar drop, a 46.7% decrease, while Fox News has seen its primetime audience grow 10.7%, according to Nielsen.
Cable news viewership before and after the 2024 presidential election (Christopher Smith/TheWrap)
The reasons for the drop are being widely debated on social media, inside the cable news networks and in the media ecosystem in general. Some viewers clearly feel generally...
Either way, the numbers are stark. MSNBC’s total primetime audience has fallen a shocking 55% from November 4 through December 15, according to the latest Nielsen figures released on Tuesday.
CNN has faced a similar drop, a 46.7% decrease, while Fox News has seen its primetime audience grow 10.7%, according to Nielsen.
Cable news viewership before and after the 2024 presidential election (Christopher Smith/TheWrap)
The reasons for the drop are being widely debated on social media, inside the cable news networks and in the media ecosystem in general. Some viewers clearly feel generally...
- 12/18/2024
- by Loree Seitz
- The Wrap
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