Roku, X Games Strike Streaming Deal
Roku is set to air more live sports in 2025 after striking a new partnership to become the exclusive U.S. streaming home of X Games Aspen and an X Games event slated for this summer.
The competition, which was originally founded by ESPN but sold to private equity in 2022, will be available on the recently launched Roku Sports Channel. Additionally, the platform is launching an X Games TV Fast channel and will launch X Game Zone, a one-stop destination that will include programming highlights, clips, interviews, archival content and more.
“This partnership with X Games is the perfect marriage between content and distribution—more than half of The Roku Channel’s monthly Fast audience are between the ages of 18 and 49, and the X Games have built a lifestyle brand that sits right at the intersection of sports and youth culture,” Roku Media Sports head Joe Franzetta said in a statement.
The competition, which was originally founded by ESPN but sold to private equity in 2022, will be available on the recently launched Roku Sports Channel. Additionally, the platform is launching an X Games TV Fast channel and will launch X Game Zone, a one-stop destination that will include programming highlights, clips, interviews, archival content and more.
“This partnership with X Games is the perfect marriage between content and distribution—more than half of The Roku Channel’s monthly Fast audience are between the ages of 18 and 49, and the X Games have built a lifestyle brand that sits right at the intersection of sports and youth culture,” Roku Media Sports head Joe Franzetta said in a statement.
- 12/18/2024
- by Lucas Manfredi
- The Wrap
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