Tosca Musk loves love. So much so that, in 2016, she co-founded Passionflix, a niche streaming service dedicated entirely to romance.

Since its inception, Passionflix has produced 28 original movies, four series and 11 short films, all adapted from romantic fiction by female authors. Subscriptions (aptly priced at $69 yearly) are available in over 150 countries, giving audiences access to Passionflix’s growing collection of content, ranging in tone from vanilla puppy love to toe-curling smut.

“Stories for women should be told by women. That’s what we do,” Musk, who serves as a director and producer on Passionflix projects, says. “I want to make sure that that the stories are told for the female gaze. There is a delicate touch that I want to see in our movies, and I want women to tell those stories.”

Musk adds that the streaming service predominantly attracts female subscribers, with a growing contingency of men joining their ranks as of late.