Disney’s Ad-Supported Monthly Active Users Hit 157 Million Globally, Including 112 Million in US, Canada
Disney’s ad-supported streaming offerings have reached a total of 157 million monthly active users globally, the company disclosed on Wednesday. The figure includes 112 million MAUs in the U.S. and Canada on average per month over the last six months.
The calculation is based on active accounts across Disney+, Hulu and ESPN+ who have viewed ad-supported content continuously for more than 10 seconds. Each active account is then multiplied by the number of estimated users per account to estimate the total number of users.
The global average is 2.6 users per account and it varies by application and region. The estimated active users are added across the apps without de-duplication, or users who subscribe to more than one of the platforms being counted more than once.
“Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” Disney Global Advertising...
The calculation is based on active accounts across Disney+, Hulu and ESPN+ who have viewed ad-supported content continuously for more than 10 seconds. Each active account is then multiplied by the number of estimated users per account to estimate the total number of users.
The global average is 2.6 users per account and it varies by application and region. The estimated active users are added across the apps without de-duplication, or users who subscribe to more than one of the platforms being counted more than once.
“Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” Disney Global Advertising...
- 1/8/2025
- by Lucas Manfredi
- The Wrap
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